About Me

What is Dharmabuilt? What does it mean?

Jai Hanuman-jiOne could say that right action is what is called serving one’s true nature or one’s Dharma - and another might say right action is enabled by one's true nature or Dharma – another way it could be said is that right action is built by Dharma, or Dharma built.

Just as many people these days - I am struggling with my place and purpose in this insane society. This idea, this domain, Dharmabuilt, and this website have evolved with me over the course of my 15 years in NYC. More-and-more I am striving for a greater degree of simplicity in my life. A kind-of return to the pre-www and analog days of my youth. As a seasoned and evolving 'Digital Transformation' expert, I am leveraged for the critical application of strategic, consultative, technical, organizational, and operational know-how particularly in the realms of Advertising & Marketing. In the midst of my evolution, I am also being called and guided towards other things...Individual, Community, and Collective Transformation and a greater degree and sense of Service.

More writing, more photography, more practice / sadhana, more meditation, more plant medicine, more healing, more Ceremony, more community, more learning, more freedom, more travel, more devotion, more kindness, more time in Nature, more time with loved ones, more Service, more exercise, more compassion, more joy, more English Bulldogs, more LOVE. And of course, less - less worry, less stress, less grasping / gripping attachment, less stuff, less 'forcing' (more 'allowing'), less drama, less busyness, less doubt, less judgement, less (self)criticism, less bullshit, less toxicity, less fear, less suffering.

Can you relate? What brought you here? Are you a prospective employer checking me out? Have I sufficiently scared you off yet? While not my intention, I am more-and-more inclined to speak and live my truth - in Service of not only myself - but all those with whom I come in contact. Can you see and understand the immense value of that?

I defy convention. I eschew conformity. I challenge the status quo. These have been hallmarks of my work, and one could say that true transformation, true innovation is impossible without these characteristics. Of course if you wish to see a more traditional take - the one that implies that who we are is what we do as an occupation, go here: LinkedIn

Brands I've Worked With

logos aren't people, but you get the idea...

I've had significant experience with many global brands either directly or through various NYC advertising agency engagements. These experiences span consulting, systems integration, data analytics, CRM, social intelligence, strategy, and new business development – in brand advertising & building (demand generation) as well as direct marketing (demand fulfillment) - for both B2C and B2B. Additional details regarding my work can be found here: LinkedIN

Typical Roles & Responsibilities:
Client Partner, Consulting Director, New Business & Partnerships Developer, Sales Engineer, Strategic Planner, Digital Strategist, Marketing Technologist, Social Intelligence / Data Analyst, Marketing Solutions Architect.

I am typically a consultant liaison between creatives, analysts, engineers, technology organizations, strategic partners, & brand executives responsible for driving business performance.

Freelance | Side-Hustle

Over the years, I have developed a laundry-list of skills in Digital Advertising and Marketing. The following are a small but powerful set of skills and related services that allow anyone - whether individual, small business, or large enterprise - to engage with me to help drive business and revenue for your organization.

While I specialize in direct marketing (demand fulfillment), I am also adept at brand advertising (demand generation). You can see my experiences and qualifications here.

My hourly rates are very reasonable.
How's $50 an hour not including ad spend? This is negotiable.
Corp-to-Corp, 1099-MISC, or W-2.
Pay-for-Performance and Barter considered on a case-by-case basis.
Skills are top-notch. Initial consultations and proposals are always complimentary.

  • SEO (search engine optimization). I tend to focus on Google as it drives the lion's share of search traffic. I am well-versed in developing and deploying "on-page factors" e.g. keyword research, copy development, meta data (tag) development, etc. as well as the "off-page factors" e.g. IIS or Apache Web Server configurations, content management system (WordPress, Squarespace, Drupal, etc.) configuration idiosyncrasies, robots.txt, .htaccess, redirects, DNS configurations, backlinks, Webmaster Tools / Search Console, analytics, etc.
  • Google Ads (Paid Search). I can develop, configure, and monitor paid search campaigns in support of your SEO efforts. They are strategically complementary and you should develop both.
  • Guest Blogging / Copywriting / Content Development. I can write copy and develop content (e.g. Articles, Podcasts, Video, White Papers, etc.) according to your needs and according to channel.
  • Social Marketing / Community Management. Another factor for better SEO is a well-developed social network. I can help develop your community presence and engagement. LinkedIn, YouTube, Instagram, Facebook, Yelp, Google (Maps & Profile), Twitter, etc.
  • Paid Social. Particularly Facebook / Instagram. Happy to develop your Facebook campaigns in support of your marketing efforts. Facebook allows very sophisticated audience targeting even for individuals and small businesses.
  • Email Marketing. I have significant experience in developing email marketing campaigns to include trigger marketing and more sophisticated marketing automation campaigns. I've worked in several email service providers such as ExactTarget, iContact, ConstantContact, MailChimp, etc.
  • Customer Relationship Management (CRM). I've worked in Salesforce, Hubspot, Interseller, Calendly, and many other SaaS applications for CRM and lead generation and nurturing.
  • Digital Project Management. If you have a digital project that needs oversight (like that Website you've been trying to get launched?) and someone accountable for successful completion - I'm your guy. Slack, Asana, ConnectWise, Teamwork, Basecamp, MS Project, GoToMeeting, Zoom, Skype, etc.
  • Pitch Assist / Opportunity Research. I have participated in numerous, enterprise-class pitches (new business development) with several world-class advertising agencies - and have won some BIG pieces of business. If you'd like me to help with the business case / commercials, use cases, audience intelligence, brand / company intelligence, etc. just let me know.
  • Discrete Skills: HTML, CSS, SEO, Paid (Google Ads, Facebook, etc.) Search, Photoshop, Audio Editing, Video Editing, Copywriting, Podcasting, Microsoft Office / Apple Equivalents, Webmaster comprehensive (tools / technologies), Presentation, Web analytics / Data Analysis, Social Listening / Intelligence, etc.

The Dharmabuilt Blog

business and life are not mutually exclusive

The (Your) Highest Art

The (Your) Highest Art

January 24, 2020

"I Protect That Which Matters Most" ~ Seraph from "The Matrix Reloaded" At some point I believe, the truly deep, psycho-...Read More »
I Choose Hanuman

I Choose Hanuman

November 30, 2019

Writing is a funny thing for me. I go through long dry spells and at other times, words flow like a torrent. Certain ide...Read More »


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