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About Dharmabuilt

Big Data. Bigger Thinking.

strategic lenses The 4 Strategic Lenses

  • Audience intelligence - for the unified (1st, 2nd, & 3rd party data) customer view
  • Brand engagement intelligence - for MarComm performance efficacy
  • Sales & profit intelligence - for strategic attribution and ROI
  • Thematic intelligence - for MarComm & business innovation

After more than a decade in some of the top New York advertising agencies, I observed that data-driven, analyst-informed strategies requires an acumen and infrastructure that is more appropriate to technology start-ups than the “Big 4” holding company MarComm agencies or the “Big 5” management consulting firms. It was no longer just a game of creative chops; it was also a data game where the currency was business-innovating intelligence and insights.

But data wasn’t the real game-changer; it’s become almost meaningless in the “Big Data” world. The game changer was to interpret the data, correlate the data, mashup the data, visualize the data, make strategic use of the data, collect & store the data, segment the data, leverage & exploit the data, use the data to power strategies and tactics, use the data to drive engagement, use the data to drive sales & profit.

This was not the acumen of advertising agencies or even the process-focused management consultants, and in the “Big Data” and “Social Data” world, it’s not the acumen of most brands either. Business intelligence, information technology, and digital analytics organizations have been slow to evolve as the “Data Tsunami” approached. The big brands and the big agencies were caught in the same trap; they couldn’t pivot as fast as a nimble technology start-up – and the types of data (1st, 2nd, and 3rd party) and the numerous strategic lenses that can be applied to it, confounds enterprise integration efforts.

Dharmabuilt solves this conundrum by remaining uncharacteristically fluid. I like to think of Dharmabuilt as a “pirate ship” as opposed to a “mother ship.” Dharmabuilt's consortium of strategic partners is assembled on an as-needed and project-by-project basis – and I assemble some of the leading experts in Big Data and Social Intelligence available today. I leverage CEO-level access with all my strategic partners – not layers of administrative bureaucracy. And I pass the service quality (and savings) onto my clients.

No fluff, all muscle.

I'm not out to replace your agency; I'm a services & solutions provider that provides powerful “test-and-learn” and breakthrough “proofs of concept” for advertising, marketing, and business innovation. I help your agencies do better work – and help your organization drive more profit.

The Dharmabuilt Blog

business and life are not mutually exclusive

Turning 50 and the Therapeutic Pursuit of Joy

Turning 50 and the Therapeutic Pursuit of Joy

I turned 50 years old today (Thursday, 4/21/2016) and I am marking this day and transition into my second half-century with this Top 10 List. I can now, finally, and only with the perspective of a 50 year old, look back over the course of my life and...Read More »
Radical Self-Care is Quantum

Radical Self-Care is Quantum

The beloved author Anne Lamott made this brilliant observation on her 61st birthday this past year (2015) and went on to say “…and radiates out into the atmosphere, like a little fresh air. It is a huge gift to the world.” What Ann observes is profou...Read More »
The Unknowable but Essential Letting Go

The Unknowable but Essential Letting Go

I am stubborn and stupid. Really, I am. And I don’t think it’s detrimental to take a look at oneself from time-to-time, within a certain context, and call it like it is. If anything, I think it’s a valuable exercise. A sadhana or spiritual practice ...Read More »
HANUMAN Comes Through!

HANUMAN Comes Through!

(aka: Reconciling Doubts and the Miraculous) "He takes incarnation at the time R-A-M is on Earth – has manifested in form – He takes incarnation in order to serve R-A-M. And He is so close to R-A-M that He is known as the Breath of R-A-M, that He i...Read More »

Brands I've Worked With

logos aren't people, but you get the idea

Dharmabuilt has experience with many top brands either directly or through various agency engagements. These experiences span technical implementations, research & analysis, and strategic planning – in brand advertising & building / demand generation as well as demand fulfillment / direct marketing – B2C and B2B.

clients

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