Welcome to DharmaBuilt, the home for helping marketers and organizations realize their Dharma on the Web.

DharmaBuilt is New York City based freelance consultant Barry Fleming, who specializes in digital marketing performance measurement and Web site search engine optimization (SEO) through Web analytics. DharmaBuilt has expertise in the following areas:

• Web Analytics: Google Analytics, Omniture, Webtrends, NNR SiteCensus, etc.
• SEO: On and Off page Search Engine Optimization
• SMO: Social Media Optimization (RSS, Feeds, Blogs, Podcasting, etc.)
• ESP: Email Service Providers and Email Marketing
• Interactive Marketing: Online Campaign Performance Measurement and Optimization
• Ecommerce: Pay-for-Performance Ecommerce Services (SaaS) for SMBs
• Project Management: Web Site Development, ASP/SaaS Software Integrations, Freelancer Sourcing and Coordination, SDLC Comprehensive, etc.

Although Web Analytics is the terminology most widely used, there are many different areas, related systems, and methodologies of Web site and online marketing campaign performance measurement. These include many versions of Web analytics (ASP/SaaS/Web server log files), database marketing, CMS reporting facilities, network observation files, SEO (on-page and off-page), SEM, affiliate programs, email, ad operations, behavior analysis/personalization, site search, surveys, CRM, contextual advertising, RSS/social networking, ecommerce platform reporting capabilities, etc.

I'm not about generating a bunch of useless anecdotal observations - information without action is simply overhead - I give you specific, extremely valuable actionable items intelligence in order to effect an increase in your Web marketing ROI. Increasing traffic, usability, and revenue are my paramount concerns.

I can help individuals and small businesses compete on the Web with the 'big guys'. DharmaBuilt helps level the playing field by employing strategies, tactics, and technologies that have traditionally been available only to large corporations. I don't engage in anything 'black hat', only Best Practices as developed and deployed for a myriad of clients and organizations.