Digital Strategy, SEO, Social Media / Social Intelligence, Web Analytics, Market Research, Media Attribution, Business Intelligence, eCommerce Optimization | Barry Fleming | New York

Freelance Web Analytics and SEO Consulting - DharmaBuilt.com

Welcome to DharmaBuilt.com, the home for helping interactive agencies, marketers, businesses, and individuals realize their Dharma on the Web.

DharmaBuilt.com is a New York City based freelance consultancy that specializes in digital marketing performance measurement and strategy. DharmaBuilt.com can produce exceptional deliverables based upon the following:

Ecommerce Optimization: Sales cycle and User Experience Design (UXD) analysis and audit. Ecommerce strategy and tactics development. There are many ecommerce optimization instances both on your website / platform and across-the-Web in general. These include Google Product Search, SEO, product / page optimization, product feeds, payment gateways, affiliate marketing, social business optimization, search and display advertising, landing page optimization, purchase funnel optimization, couponing, email advertising, etc.
Brand Content Strategy as Digital Strategy: by leveraging sound Web Analytics, a Search Share Analysis, Social Media Research, Information Architecture (IA), User Experience Design (UXD), and a thorough Content Analysis, I can help you design and deploy your brand's content and strategic messages across websites, microsites, Facebook, LinkedIN, Youtube, iTunes, Slideshare, Twitter, FourSquare, Search Engines, Blogs, etc. And by using a distributed content strategy we are also providing for Search Engine Optimization (SEO).
Brand Competitive SWOT Analysis: this leverages available data from Search, Social Intelligence, Web Analytics, and Market Research. It shows the competitive landscape (digital) for a brand and illustrates both strategic and tactical opportunities for the brand. This report (deck) usually takes approximately 40-80 hours of research and build time - and a few iterations / versions run-through the client service / account folks who will have input.
Search Share (Paid and Organic) and Search Engine Optimization (SEO) Audit and Analysis : This report leverages available data from various technical, off-page factors analysis tools as well as available data from various editorial / markup, on-page factors analysis tools to build a comprehensive, competitive analysis and recommendation (including a developers toolkit). This analysis and applicable deliverables usually takes approximately 40-80 hours of research and build time - dependent upon the size of the site and the extent of editorial / copywriting development.
Digital User Experience (UX) and Campaign Attribution Analysis: This leverages available data from Web and Media Analytics. It shows the performance of the brand's Web properties and / or creative assets such as websites, microsites, paid search campaigns, display advertising campaigns, etc. This can also include a socila media and mobile analysis. Depending upon the complexity of the brand's advertising and MarCom initiatives, this deck can typically take 40-80 hours of research and build time - and a few iterations / versions run-through the client service folks who will have input.
eCRM / Business Intelligence Analyses: This leverages available data from customer information databases as applicable to strategic targeting / segmentation schemes (deciles), multi-touch scenarios, personalization, and optimization.
Advanced Social Intelligence: Persona development, sentiment / tone (manual coding), attitudinal proclivities, brand-in-context (cultural, demographic, geography, etc.), linguistics for vernaculars / lexicons, semiotics, virtual ethnography, etc.
Web Analytics Comprehensive: Business Questions / Objectives mapped to a Measurement Plan, Solution Designs / Tagging Specifications, Variable Maps, Developer Toolkits, Technical Implementations, Project Management, Documentation, Report / Dashboard Configurations, Scorecards, etc.
Ad Hoc Analyses: Scoped per instance, but usually has something to do with Search/SEO/PPC, Social Media, Web Analytics, Market Research, Mobile, eCRM, Audience Targeting, or UX testing.

Dharmabuilt is not about generating a bunch of useless anecdotal observations - information without action is simply overhead - we give you specific, extremely valuable ACTIONABLE intelligence in order to effect an increase in your Digital Marketing and Communications ROI. Increasing traffic, usability, and revenue are our paramount concerns.

Dharmabuilt can help individuals and small businesses compete on the Web with the 'big guys'. DharmaBuilt.com helps level the playing field by employing strategies, tactics, and technologies that have traditionally been available only to large agencies and corporations.