DharmaBuilt.com is Barry Fleming and Dana Cambareri - Freelance Consultants in New York City

DharmaBuilt.com is Barry Fleming and Dana Cambareri - Freelance Consultants in Web Analytics, SEO and Fashion/Denim Design in NYC

Freelance Web Analytics and SEO Consulting - DharmaBuilt.com

The following documents are provided as examples of my various services, capabilities and approaches. Use for other purposes is purely at your own risk.

I produced this PowerPoint deck/POV (point-of-view) for a bit of 'historical perspective' in order to determine the evolution and future of the Web Analytics space:
Enterprise Dashboards and the Future of Web Analytics

This PowerPoint deck/POV was produced way back in the day for a client that needed to better understand how to 'grasp' the Web - particularly as it relates to Digital Advertising and Performance Measurment (ROI):
The Integrated Approach to Digital Advertising and Marketing Performance Measurement

This MSWord document proposal/POV was produced for a prospective client and entrepreneur that wanted a simple, but comprehensive CMS (content management system) for marketing and selling a product:
WordPress CMS and Ecommerce Development Proposal

This proposal/POV (MSWord Document) was produced for a prospective client that wanted to 'compete head-to-head with the big boys':
Ecommerce Consulting Proposal and POV I

This older proposal/POV (MSWord Document) was produced for a prospective client that wanted to improve and streamline the ecommerce operations of the organization:
Ecommerce Consulting Proposal and POV II


Visual Revenue
Analytics, Media and Marketing blog


08/16/2010 12:06 PM
eCPM and Revenue Opportunities for Publishers
I was recently in talks with a set of publishers about a set of specific Revenue Opportunities, where one of the most evident (and honest) dialogues was about how to quantify the potential revenue increase. I believe it is possible to replace sophisticated revenue models with simple monthly eCPM values, to calculate believable publisher revenue opportunities.



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Freelance Web Analytics and Search Engine Optimization Consulting - New York City - Barry Fleming and Dana Cambareri