The following documents are provided as examples of my various services, capabilities and approaches. Use for other purposes is purely at your own risk.
I produced this PowerPoint deck/POV (point-of-view) for a bit of 'historical perspective' in order to determine the evolution and future of the Web Analytics space:
Enterprise Dashboards and the Future of Web Analytics
This PowerPoint deck/POV was produced way back in the day for a client that needed to better understand how to 'grasp' the Web - particularly as it relates to Digital Advertising and Performance Measurment (ROI):
The Integrated Approach to Digital Advertising and Marketing Performance Measurement
This MSWord document proposal/POV was produced for a prospective client and entrepreneur that wanted a simple, but comprehensive CMS (content management system) for marketing and selling a product:
WordPress CMS and Ecommerce Development Proposal
This proposal/POV (MSWord Document) was produced for a prospective client that wanted to 'compete head-to-head with the big boys':
Ecommerce Consulting Proposal and POV I
This older proposal/POV (MSWord Document) was produced for a prospective client that wanted to improve and streamline the ecommerce operations of the organization:
Ecommerce Consulting Proposal and POV II
Visual Revenue
Analytics, Media and Marketing blog
02/22/2010 12:36 PM
Analytics is building the Newsroom of the Future
I for one think that the newsroom of the future is data driven! Optimization is not about driving towards the lowest possible common denominator, and better performance could as easily push relevance, as compared to the general idea of pushing everybody toward easy digestible celebrity news.


