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May 2008:
See the Photographic Installation - Bhakti - at The Shala in NYC
August 2008:
Interview Podcast with Abdi Assadi - Author of Shadows on the Path
March 2009:
Interview Podcast with Darlene Van de Grift and Paul Campbell of SoulUnion.com
July 2009:
Swami Hanuman Das Visits NYC - July 10, 11, 12, 2009
Hitwise Intelligence - Analyst Weblogs
Welcome to Hitwise Intelligence, the leading source for insights about online marketing, e-commerce and industry trends.
04/27/2009 08:44 PM
What gadgets are early adopters searching for?
Later this week I'll be sharing some insights at the Australian Retail Symposium 2009 on how specific demographic segments search for retail brands and products. I've looked at searches by Australian households in our Hitwise Lifestyle segment, 'Young Ambition', who are early adopters of technology and are likely to research products over the Internet. Here's a sample of their leading electronics search terms during March 2009:
• 'mobile phones' was the leading product-related search term, but 'Young Ambition' were much more likely to search for 'mobile phone reviews' with an index of 485 compared to the online population average (100).
• 'iphone accessories' attracted higher volumes of search than 'iphone,' suggesting that 'Young Ambition' are seasoned iPhone users and are now looking for the latest accessories.
• 'Omnia' and the 'LG Web Slider' are providing strong competition to the iPhone amongst 'Young Ambition' households, with high search volumes compared to the online population.
• 'navman' and 'tomtom' searches were over-represented amongst 'Young Ambition' during Christmas 2008 but were under-represented during March 2009. This suggests that navigation products are becoming less of a fad amongst early adopters.
• 'headphones', 'cameras' and 'laptops' were other leading product search terms. 'Sennheiser' related terms also appeared in the long-tail of 'Young Ambition' searches.
Retailers can gain an understanding of the products and brands that resound with specific consumer groups by drilling into their search behaviour. Stay tuned for a similar analysis on high-end shoppers and suburban families.
