Q: Why should I choose DharmaBuilt?

A: When dedicated analytic resources are not an option, I offer the expertise and range of services/solutions of a larger interactive marketing agency but at a much more affordable cost. I'll give you realistic, invaluable advice on what you should (and shouldn't) do on the Web. You can engage me as much or as little as you want. I welcome projects of all sizes and I offer a no obligation, initial consultation and welcome your Request For Proposal (RFP).

Q: How do your services stack-up against the competition?

A: There are many different SEO Consulting Services that you can engage. Some examples from a quick Web search:

• Beanstalk Inc - Rates starting at $3,750
• HubSpot - Platform license fee of $250 a month - before any platform design/development. Consulting is sold in 4-hour blocks for $500 each.
• Shimon Sandler - Charges a retainer fee for 10 hours per month for $2,000. Any additional hours are charged at $200/hr. A monthly budget cap can be instituted. Half of the retainer fee is due at the beginning of the month, and the other 50% is due at the end of the month.
• SEO Services New York - Phone consulting services: $ 235 per hour | Complete site review and analysis report : $ 1,500 | Content improvement ( websites from 1 to 50 pages ): $ 4,000 | Link analysis report: $ 2,800 | If you need to know which links point to your site, and obtain my recommendations on how to get quality links from semantically related websites $ 6,000 | Improvement of the existing links' structure: $ 7,500 + | Link building packages ( 12 months of service ): $ 18,000 + | Complete seo service ( 12 months of service): $ 25,000 +
• Network Solutions - SEO work starting at $1800

DharmaBuilt provides SEO Consulting Services in conjunction with Web Analytics Consulting for comprehensive ROI analyses - that's what separates us from the competition. Our services follow Best Practices for SaaS/ASP or other 3rd party integrations. We provide a thorough response to an RFI/RFP based upon the unique disposition and needs of the client - and please see our fees page. There you'll see flexible payment options to fit almost any budget and/or project.

Q: How can we measurably improve our Online Marketing ROI?

A: The various tools and solutions only tell us what visitors did - not why they did it - therefore there is incomplete information. The main reasons organizations don't make proper use of these solutions are:

• A lack of understanding about which metrics are most important to measure.
• An inability to access the most pertinent information from the tools/solutions.
• Lack of resources or time to analyze the data offered by the analytics package and the online marketing solutions.
• Lack of resources or time to integrate the disparate solutions or data sets in order to build complete visibility into the entire online engagement lifecycle.

Q: What is SEO and why is it so important AND valuable?

A: SEO or Search Engine Optimization is related to the information architecture or information organization on your Web site and how this is indexed by the search engines or 'spidered' by their bots - it also refers to many different 'off-page' Best Practices and development instances. If your Web site makes good use of this Web design methodology and related Best Practices, then your Web site ranks higher in the 'natural results' on the major search engines like Google, Yahoo and MSN. If your Web site ranks highly - at or near the top of the search engines - when a potential customer/client types-in relevent terms or keywords into the search engine and gets the results (SERPs - search engine results pages) - then it's like 'free advertising' for you and therefore invaluable. Your Web solution can be designed with SEO Best Practices in mind or it can be retrofitted. It's typically overlooked because SEO is both an art (editorial) and a science (Meta data) and off-page development, but it is gaining on the more hyped PPC (pay-per-click) advertising. SEO is a collection of solutions and development Best Practices and it requires a commitment to a strict, on-going design/development/editorial methodology.