BARRY FLEMING www.DharmaBuilt.com
63 East 9th Street #3K NYC, NY 10003 (347) 525-4305 bfleming@dharmabuilt.com
§ SKILLS & TECHNOLOGIES:
§ OBJECTIVE:
A Senior Digital
Advertising & Marketing Web Analyst / Technical Implementation &
Optimization Specialist / Senior Producer position that leverages my expertise
in deployments and audits of Web and Mobile Analytics, SEO, Social Media,
Ecommerce, Digital Media, and Email.
§ SUMMARY OF QUALIFICATIONS:
Web Business Intelligence professional with expertise in client services, consulting, organizational development, vendor comprehensive, stakeholder consensus development, research and due diligence, roadmaps, information architecture and usability analyses, KPIs/metrics, ROI analyses, reporting, POVs, strategy development/SWOT analyses, project management (SDLC), contract negotiations, P&L statement development, Web analytics, technical implementations, tagging specifications, online marketing performance measurement and optimization, interactive marketing (SEM, SEO, affiliate networks, email, banners, online media buying and planning, etc.), ASP/SaaS integrations, site search, and social media.
§ WORK EXPERIENCE:
Freelance Consultant, Senior Analyst, Analytics & Accountability 01/2008-Present
R/GA www.rga.com NYC, NY
Freelance consulting role assisting various Associate Directors with Web Analytics technical implementations (Omniture SiteCatalyst, HBX, SiteClarity), ad hoc and scheduled reporting loads, POVs, and best practices. Primary client is Nokia (nseries.com). Performed tagging specifications development, debugging/QA and analyses. Developed the Nseries.com ‘Urbanista Diaries’ and ‘viNe’ widget tracking (HBX) for multiple social media platforms.
Freelance Consultant, Senior Web Research Analyst 11/2006-9/2007
Nielsen Business Media www.nielsenbusinessmedia.com NYC, NY
Strategic role analyzing traffic and key performance indicators across all Nielsen eMedia products (approx. 172). Compile and produce executive briefs concerning web site traffic, company eNewsletter performance and in-depth, ad hoc requests as part of the business goals associated with advertising CPM rates and their determination(s). Manage the Nielsen// NetRatings SiteCensus Web analytics solution. Provide subject matter expertise applicable to SEO and developed company optimization guidelines. Client-side PM for Omniture migration. Point-person (business case) for ESP (EmailLabs) upgrade. Strategic integration due diligence.
eCommerce Director 5/2004-6/2006
Morrell & Company www.morrellwine.com www.forbeswineclub.com NYC, NY
Increased sales in the eCommerce channels and laid the department infrastructure foundation for this luxury wine and lifestyle brand ($25M company-wide/multi-channel). Managed multiple eCommerce platforms (Evocative) and freestanding solutions, online marketing strategies, the ecommerce support teams, ASP vendors, updates and enhancements and all Web sales performance analyses and reporting (HBX implementation). Fully optimized (SEO) dynamic catalog of over 6,000 items/SKUs. Developed the highly profitable company email marketing (ESP - iContact) solution including templates (graphic design and editorial) and revenue/referral tracking.
Senior Web Producer 12/2000-6/2002
nSight, Inc. www.nsightworks.com Burlington, MA
Managed client relationships primarily in the publishing space (eLearning) for this editorial and communications consulting firm. Managed multiple interactive projects through lifecycle while maintaining 33%+ AGP margin. Developed strategic initiatives/new business and helped secure contracts that generated $5M+ in annual revenue. Client list included Thomson, Pearson, John Wiley & Sons, Compaq, Microsoft, Reebok, MIT, and CCBN.
§ ADDITIONAL CLIENTS:
11/2007 – present Direct Marketers On Call & GetWorking LLC, NYC
Freelance Consultant, Custom Google Analytics deployment and SEO
04/2008 – 10/2008 Colangelo Synergy Marketing
(Agency), Darien, CT
Freelance Consultant, Senior Web Analyst (client- Church & Dwight)
09/2007 – 11/2007 Technology Leaders, NYC
Consultant, Webtrends technical implementations and configurations
04/2007 – 07/2007 Bristol Myers-Squibb, Plainsboro,
NJ
Freelance Consultant, Web Analytics & Online Marketing Optimization
04/2007 – 08/2007 The Hartford, Hartford, CT
Freelance Consultant, Company Intranet Usability
06/2006 – 08/2006 The Learning Annex, NYC
Consultant, Online Marketing & Business Development
03/2006 Me&Ro Jewelry, NYC
Freelance Consultant, eCommerce Operations
11/2003 – 04/2004 Baptiste Power Yoga Institute, Boston, MA
Consultant, Web Design & Programs Management
06/2000 – 12/2000 SG Cowen, Tech M & A, Boston, MA
Contractor, PowerPoint/Presentation Specialist
01/2000 – 06/2000 Sel De La Terre, Boston, MA
Consultant, Restaurant Opening GM ($2.5M CAFCO build-out)
06/1997 – 09/1997 Museum of Fine Arts, Boston, MA
Consultant, Restaurant Opening GM ($3.5M SPRAGUE build-out)
§ HOSPITALITY QUALIFICATIONS:
Superior, comprehensive hospitality skills developed in several world-class properties that have been awarded the following distinctions: DiRoNA, Mobil 5-Star, Zagat Survey #1 U.S., AAA 4-diamond, Andrew Harper’s Hideaway Report Grand Award, Relais Gourmands/Relais & Chateaux, etc. Thorough hospitality business acumen to include general management, design, FF&E, small wares, POS, menu planning/recap, storage calculations, business plans, standardized recipes, P&L, payroll, special event arrangements, forecasting, budgets, marketing, staff comprehensive, etc. Property/Establishment list included Twin Farms in Barnard, Vermont -The Hotel Nine Zero in Boston, MA - L’Espalier in Boston, MA – Restaurant Clio & Uni in Boston, MA - The Cambridge Brewing Company in Cambridge, MA - La Cremaillere in Bedford, NY
§ EXTENDED BACKGROUND:
1987-1990 Computer Operator, Class I & II, First NH Banks, Manchester, NH (mainframes)
1984-1985 Active Duty Training (AIT), U.S. Army National Guard (NHARNG)
§ EDUCATION:
Boston University (BUCEC),
Boston, MA
Certificate, Web Design and Development, 2000
The Culinary Institute of
America, Hyde Park, New York
AOS Culinary Arts, summa cum laude,
1994-1996 (Externship: The American Club, Kohler, WI)
U.S. Military (NHARNG), 1984-1990, E-4, ASR, AAM, Honorable Discharge, Tactical Fire Direction Computer Systems Repair (34Y10T), Primary Leadership Development Course