BARRY FLEMING            www.DharmaBuilt.com

63 East 9th Street #3K        NYC, NY 10003        (347) 525-4305              bfleming@dharmabuilt.com

 

§        SKILLS & TECHNOLOGIES:

Microsoft Office Professional Suite of Applications

Adobe PhotoShop and ImageReady for Graphic Design

Nielsen//NetRatings
SiteCensus, Omniture SiteCatalyst, WebTrends

GoToMeeting & WebEx Web Conferencing

iContact, EmailLabs, CheetahMail (Bulk ESPs) & Email Marketing Programs

HitBox Web Analytics by WebSideStory (Now HBX SiteCatalyst by Omniture)

Google/Adwords and Adsense, Yahoo! And MSN Search Marketing (SEM/PPC)

Code Level (editors) HTML, CSS and JavaScript (DHTML), FTP Clients

Affiliate Network Programs Development (LinkShare)

Blogs/RSS (XML) Suite of Technologies (Social Media & Networking)

Evocative eCommerce,

LivePerson CRM

SEO/WebPosition Platinum Pro and The Gamut of SEO tools

WordPress and Blogger (RSS & XML Suite)

Mambo, Joomla, Drupal (Open Source CMS)

Remote Desktop and Cygwin

Fiddler, Charles,  HTTP Watch - HTTP Proxies & Debuggers

Search Engine Optimization (Bruce Clay Best Practices)

Link Building, Manual Directory Submissions

Custom Google Analytics Deployments, Webmaster Tools: Google, Yahoo, MSN

Copywriting, Information Architecture, Taxonomy

 

§        OBJECTIVE:

Freelance position(s) that leverage my significant capabilities and experience in Web Analytics, SEO, Ecommerce, and Email marketing (ESPs). Of particular interest are those organizations seeking to leverage Google Analytics to measure - and SEO, Email and Social Media to catapult or complement - their online marketing and ecommerce strategies.

 

§        SUMMARY OF QUALIFICATIONS:

Web/eCommerce/Business Intelligence professional with expertise in consulting, organizational development, vendor bidding and acquisitions, stakeholder consensus and approval development, research and due diligence, roadmaps, information architecture and usability design, KPIs/metrics, ROI analysis, reporting, POVs, strategy development/SWOT analysis, project management (SDLC), contract negotiations, P&L statement development and management, Web analytics, tagging strategies, online marketing performance measurement and optimization, interactive marketing (SEM, SEO, affiliate networks, email, IAB/IMUs, online media buying and planning, etc.), ASP/SaaS integrations, site search, and social media.

 

§        WORK EXPERIENCE:

Consultant, Senior Analyst, Analytics & Accountability                                  01/2008-present

R/GA                                                      www.rga.com                                             NYC, NY

Freelance consulting role assisting various Account Directors with Web Analytics technical implementations (Omniture SiteCatalyst, HBX, SiteClarity), ad hoc and scheduled reporting loads, POVs, and best practices. Clients to date include Nokia, Hasbro and SC Johnson.

 

Consultant, Senior Web Research Analyst                                                      11/2006-9/2007

Nielsen Business Media                           www.nielsenbusinessmedia.com                 NYC, NY

Strategic role analyzing traffic and key performance indicators across all Nielsen eMedia products (approx. 172). Compile and produce executive briefs concerning web site traffic, company eNewsletter performance and in-depth, ad hoc requests as part of the business goals associated with advertising CPM rates and their determination(s). Manage the Nielsen// NetRatings SiteCensus Web analytics solution. Provide subject matter expertise applicable to SEO and developed company optimization guidelines. Client-side PM for Omniture migration. Point-person (business case) for ESP (EmailLabs) upgrade. Strategic integration due diligence.

 

eCommerce Director                                                                                      5/2004-6/2006

Morrell & Company    www.morrellwine.com    www.forbeswineclub.com                      NYC, NY

Increased sales in the eCommerce channels and laid the department infrastructure foundation for this luxury wine and lifestyle brand ($25M company-wide/multi-channel). Managed multiple eCommerce platforms (Evocative) and freestanding solutions, online marketing strategies, the ecommerce support teams, ASP vendors, updates and enhancements and all Web sales performance analyses and reporting. Fully optimized (SEO) dynamic catalog of over 6,000 items/SKUs. Developed the highly profitable company email marketing (ESP - iContact) solution including templates (graphic design and editorial) and revenue/referral tracking.

 

Web Consultant and Producer                                                                     12/2000-6/2002

nSight, Inc.                                             www.nsightworks.com                        Burlington, MA

Managed client relationships primarily in the publishing space (eLearning) for this editorial and communications consulting firm. Managed multiple interactive projects through lifecycle while maintaining 33%+ AGP margin. Developed strategic initiatives/new business and helped secure contracts that generated $5M+ in annual revenue. Client list included Thomson, Pearson, John Wiley & Sons, Compaq, Microsoft, Reebok, MIT, and CCBN.

 

§        ADDITIONAL CONSULTING & FREELANCE:

01/2008 – present      SoulJerky.com, NYC
Web analytics and Online Strategy Consulting

11/2007 – present      Direct Marketers On Call, NYC
Custom Google Analytics deployment, SEO & IA, Link Building

09/2007 – 11/2007     Technology Leaders, NYC

                                WebTrends Technical Implementations, Consultant

04/2007 – 07/2007     Bristol Myers-Squibb, Plainsboro, NJ
Web Analytics & Online Marketing Optimization, Consultant

06/2006 – 08/2006     The Learning Annex, NYC
Online Marketing & Business Development, Consultant

03/2006     Me&Ro Jewelry, NYC
eCommerce Operations, Consultant

11/2003 – 04/2004     Baptiste Power Yoga Institute, Boston, MA

                                Programs Management and Web Design, Consultant

06/2000 – 12/2000     SG Cowen, Tech M & A, Boston, MA

                                PowerPoint/Presentation Specialist, Contractor

01/2000 – 06/2000     Sel De La Terre, Boston, MA

                                Restaurant Opening GM ($2.5M build-out), Consultant

06/1997 – 09/1997     Museum of Fine Arts, Boston, MA

                                Restaurant Opening GM ($3.5M build-out), Consultant

 

§        HOSPITALITY QUALIFICATIONS:

Superior, comprehensive hospitality skills developed in several world-class properties that have been awarded the following distinctions: DiRoNA, Mobil 5-Star, Zagat Survey #1 U.S., AAA 4-diamond, Andrew Harper’s Hideaway Report Grand Award, Relais Gourmands/Relais & Chateaux, etc. Thorough hospitality business acumen to include general management, design, FF&E, small wares, POS, menu planning/recap, storage calculations, business plans, standardized recipes, P&L, payroll, special event arrangements, forecasting, budgets, marketing, staff comprehensive, etc. Property/Establishment list included Twin Farms in Barnard, Vermont -The Hotel Nine Zero in Boston, MA - L’Espalier in Boston, MA – Clio & Uni in Boston, MA - The Cambridge Brewing Company in Cambridge, MA - La Cremaillere in Bedford, NY

 

§        EXTENDED BACKGROUND:

1990-1996   Kitchen, Service, & Management positions, Hospitality Industry

1987-1990   Computer Operator, Class I & II, First NH Banks, Manchester, NH (mainframes)

1985-1987   Computer Operator, Class I & II, Concord Hospital, Concord, NH (mainframes)

1984-1985   Active Duty Training (AIT), U.S. Army National Guard (NHARNG)

 

§        EDUCATION:

Boston University (BUCEC), Boston, MA
Certificate, Web Design and Development, 2000

The Culinary Institute of America, Hyde Park, New York
AOS Culinary Arts, summa cum laude, 1994-1996 (Externship: The American Club, Kohler, WI)

U.S. Military (NHARNG), 1984-1990, E-4, ASR, AAM, Honorable Discharge, Tactical Fire Direction Computer Systems Repair (34Y10T), Primary Leadership Development Course