I can help you take back the Web.

Whether you're looking to measure the effectiveness of your Web site(s) via an advanced and customized Google Analytics deployment, want to optimize your Web site or blog content for searchability (SEO), want to understand and leverage Feeds/Blogs/RSS (Social Media) for dissemination of your message, or want to develop an Email Marketing Program - DharmaBuilt has the experience to provide the cost-effective alternative to traditional agencies:

• Google Analytics, Webtrends, Omniture Sitecatalyst & Sitecatalyst/HBX (formerly Visual Sciences/WebSideStory)
• Tagging Specifications, QA/HTTP request debugging, Custom implementations, Report Configurations and Analyses
• On-page Search Engine Optimization (document types, meta data, 'alt' text, 'h' tags, keyword mining and analysis, etc.)
• Off-page Search Engine Optimization (.htaccess, robots.txt, sitemaps, Webmaster tools, DNS configurations, IP/host configurations, domain name keywords, redirects, etc.)
• Social Mediasphere (RSS, Blogs, Podcasting, Feed Creation, Aggregating Feeds for Content, Widget tracking)
• Email Marketing (Design, Development, and ESPs)
• Viral Marketing and Link Building
• Information Architecture/Information Design, Taxonomy, Usability
• Blogging, Content Development, Copywriting
• Online Marketing Performance Measurement (ROI Analyses)
• eCommerce, using Best-of-Breed providers such as ProStores, Volusion, GoECart, etc.
• Content Management Systems, such as HubSpot (Lead Generation) or Drupal, Mambo, Joomla, etc.
• Web Design and Graphic Design support (HTML, CSS, JavaScript, PHP, PhotoShop)

My method and approach is based upon the Software Development Lifecycle (SDLC) (Waterfall Model) and Iterative Project Management Best Practices - typically found in corporate environments - but much more personal, nimble, affordable and mindful. Consider DharmaBuilt your Web analytics and online marketing performance measurement solution sans the full-service agency bureaucracy and price tag.

DharmaBuilt is also my beautiful girlfriend, Dana Cambareri, a top Fashion Designer & Stylist (denim specialist), currently freelancing here in NYC. She is my sounding-board and my partner in all things. Her perspective, experience, and advice is invaluable and DharmaBuilt and I are better for it.